Canesten

Half the world has a vagina, yet naming it remains taboo. From social media censorship to cultural shame, the words women need to understand their bodies are often the very ones they're discouraged from using.

When even medically correct language is treated as inappropriate, silence becomes part of the problem. If we can't name our bodies, how can we take care of them? Canesten takes on the censorship surrounding women's intimate health, reclaiming the words that have been pushed out of public conversation and turning visibility into an act of empowerment.

We turn censorship into the campaign itself. Through creative media takeovers adapted to different cultural restrictions, we find ways to make taboo words impossible to ignore. On social media, an A/B test compares medically correct language with algospeak, exposing how word choice can affect visibility. Even the packaging becomes a statement: a reminder that naming your body is nothing to be ashamed of.