Yoni

Incontinence is often surrounded by shame, keeping young women from seeking help. How could we make taking care of their pelvic health feel normal, accessible and empowering?

Recovery is more than managing symptoms. Strengthening the pelvic floor can support long-term wellbeing, too. We positioned Yoni not just as a solution, but as an ally throughout the journey: helping women feel safe, confident and in control, without shame.

What if pelvic floor training was as normal as going to the gym? We brought the idea to life with the Bladder Gym: a live launch event featuring guided bladder training and a Q&A with a pelvic floor specialist. Journalists and Dutch bloggers joined to help bring an often-silenced topic into the public conversation. To take the experience beyond the event, we created the online Bladder Club, where the playful style of the Sekszusjes meets expert guidance to make pelvic floor exercises approachable, engaging and easy to follow.