KPN

More parents are questioning whether children need a smartphone, as concerns grow around screen addiction, social pressure and wellbeing. But banning smartphones can leave kids feeling left out. How could KPN offer an alternative that feels like a privilege, not a punishment?

Forget the boring landline phones of the past. We're bringing them back as the ultimate kids' accessory: colourful, playful, and cool enough to deserve a place in their bedrooms. A phone of their own, without the endless scrolling.

We reinvented the landline as a must-have for kids, with playful designs, customisable covers and limited-edition collaborations with LEGO or Minecraft. Cosy bedroom displays bring the Kamertelefoon to life, while momfluencers showcase it as the ultimate #MomHack: a fun, safe and nostalgic alternative to the smartphone.