Walter's

An Italian burger brand redefine American fast-food blending it with authentic local quality.

Since 2019, I’ve been building Walter’s from the ground up, shaping everything from its social media and packaging to campaigns and visual identity. What started from scratch has grown into an Italian burger brand with five locations, the latest opening in December 2026. Along the way, we rebranded in 2024, and grew our social media team, which I now have the pleasure of leading.

/ Execution

N. 02

Challenge

To launch Walter's fourth location in Puglia, we created a sensory campaign that brought “American flavor, Italian quality” to life.

Approach

Each video highlighted a different sense: sight showed Walter's packaging around town; touch captured friends sharing food; taste focused on real reactions; sound blended seaside ambiance with cooking sizzles; and smell showed someone drawn in by the aroma.

Solution

The videos were released in sequence, each bringing viewers closer to the restaurant, building anticipation and excitement until the final reveal of the new location.

/ Overview

N. 01

Client

Walter's

Date

June, 2024

Role

All around creative